Privacy policy

The short version: we collect what you give us (a form, an email address, a website URL for an audit) and standard analytics. We use it to do the thing you asked for. We don't sell it, rent it, or feed it to data brokers.

What we collect

• Information you provide: name, email and website address when you request an audit, download a chapter, or contact us.
• Analytics: standard, privacy-conscious web analytics (page views, referral source, approximate location by city). We filter known bot traffic.

How we use it

• To deliver what you requested — an audit report, a chapter, a reply.
• To improve the site and our services.
• We contact you about your request. We don't add you to marketing sequences you didn't ask for.

Storage and sharing

Form data is stored in our CRM (HubSpot). Analytics run on Google Analytics. We share personal information with no one else, except where the law requires it.

Your rights

Ask us what we hold about you, ask us to correct it, or ask us to delete it — contact us and a person will handle it. We comply with the Australian Privacy Principles under the Privacy Act 1988 (Cth).